The Phenomenon of Branded Residences: Premium Investment with Unrivaled Style

In a world where luxury meets practicality, a concept has emerged that is transforming the global real estate market: branded residences. And no wonder! This segment, which is booming in the high-end real estate market, has attracted Brazilian investors looking to diversify their assets beyond national borders with options that are simply exclusive. They are the sexy alternative to hotels!

A booming market

Branded residences today represent one of the fastest-growing segments in the global hospitality sector. According to recent data from the Knight Frank Global Branded Residences Report 2023, this market is expected to grow by an impressive 12% per year until 2026, with more than 580 branded residence projects worldwide - a significant increase on the 400 that existed in 2018.

This concept, which combines the best of luxury hotels with the privacy and exclusivity of a private residence, has become the darling of global investors - it's the trend of the moment and it's here to stay! And why wouldn't it be? After all, who wouldn't want to live in the quality of a five-star hotel and still have the security of a solid investment?

Ando Living - global sophistication with a local soul

In this growth scenario, Ando Living, owned by developer Optylon Krea, has emerged as one of the main protagonists, offering "signature brand residences" that combine international excellence with the essence of each location.

With an established presence in Lisbon and Porto (Portugal) and Istanbul (Turkey), the brand is expanding rapidly, with launches planned for Madrid in 2025 and London in 2026. This expansion demonstrates not only the company's solidity, but also its strategic vision for high-demand markets.

What sets Ando Living apart in the crowded market for branded homes is its commitment to soulful design, as all its interior design is developed in collaboration with AvroKO, the leading global design company. Each project respects and reflects the local culture and architecture, creating environments that are true homages to the cities in which they are located. It's not just a place to stay - it's an authentic experience of cultural immersion with the comfort and services of a luxury boutique hotel.

The right investment: safe returns

For Brazilians looking to invest in Portugal - whether to diversify their investments or simply secure a foothold in Europe - branded residences have proved to be a masterstroke. And with a difference that really makes all the difference: when the owner isn't using their property, the unit can be incorporated into the rental pool to generate income. In other words, it's jaw-dropping - you get to enjoy your property whenever you want and, at other times, it works for you!

What's more, studies such as those in Savills' Branded Residences 2023 Report show that properties associated with renowned brands tend to appreciate in value between 20% and 35% more than non-associated properties. A real gem for those looking for investments that combine security and profitability.

A new era for Brazilian investors

For high-end Brazilian investors looking to invest their capital in Portugal, Ando Living's branded residences represent a unique and extraordinary opportunity. In addition to the financial benefits, they allow for a genuine connection with Portuguese culture, which is so familiar to Brazilians.

Brazilians who invest in an Ando Living residence are not only diversifying their assets and financial portfolio, but are also guaranteeing an exclusive lifestyle with the security of a global brand. At the end of the day, branded residences are not just a passing fad, but a natural evolution of the luxury real estate market, which combines the best of both worlds: the exclusivity of a private residence and the incomparable services of a high-end hotel.

For investors who value sophistication combined with sustainable profitability, branded residences represent a differentiated investment strategy with high potential. The time to consider this exclusive segment of the real estate market is now.

Contact us for personalized advice on these exceptional opportunities.