Turkey's New Tax Incentive Is Changing the Way Global Investors Think About Real Estate

A guide for expats considering property in Istanbul — the Tomtom Design District, serviced-apartment yields, and how Turkey's tax and citizenship rules fit into the picture.

The global investment landscape is constantly evolving. As investors seek greater flexibility, tax efficiency, and lifestyle-driven opportunities, the destinations attracting international capital are changing too.  Turkey has recently introduced one of the world's most attractive tax incentives for eligible new tax residents: a 20-year exemption on qualifying foreign income and capital gains. Combined with one of the fastest citizenship-by-investment programs globally and Istanbul's growing international appeal, this new framework is positioning Turkey as an increasingly attractive destination for globally mobile investors.  But while tax incentives may capture the headlines, successful investments are rarely driven by tax considerations alone. 

1. Where should investors deploy their capital to maximise both lifestyle and long-term returns?

Why Istanbul? 

As Turkey's economic and cultural capital, Istanbul offers a unique combination of history, international connectivity, strong tourism demand, and long-term growth potential. 
The city welcomes millions of international visitors every year while continuing to attract entrepreneurs, digital professionals, and global investors. This creates consistent demand for professionally managed accommodation in prime locations. For investors, this means that the right real estate asset can deliver far more than capital appreciation. 

The Rise of Branded Serviced Residences 
Across Europe and other mature hospitality markets, investor preferences have shifted significantly over the past decade.  Traditional apartments are increasingly being replaced by professionally managed serviced residences that combine: 
- Hassle-free ownership 
- Hospitality-level management 
- Recurring rental income 
- Premium guest experiences 
- Long-term asset appreciation

2. Lifestyle Is Becoming Part of the Investment 

Today's investors are no longer looking only at financial performance.  Increasingly, they want assets that also support the way they live.  An investment property should be able to generate income while also providing flexibility, convenience, and access to destinations where owners themselves want to spend time.  Lifestyle and investment are no longer separate decisions; they are becoming part of the same strategy. 

3. Real Estate Should Work for Owners While Delivering Exceptional Guest Experiences

This philosophy is brought to life at Ando Living Tomtom House, located in Istanbul's historic Tomtom district of Beyoğlu. Blending heritage architecture, contemporary design, and professionally managed hospitality, it represents the lifestyle-oriented investment today's global investors are increasingly seeking.

As Turkey strengthens its position as an international investment destination, we believe branded serviced residences will play an increasingly important role in the future of real estate—offering the perfect balance of lifestyle, professional management, and long-term value.

4. Looking for an investment that combines lifestyle, professional management, and long-term value?  

Discover the opportunities Turkey has to offer and explore how Ando Living Tomtom House is redefining branded serviced residences in Istanbul.  

Get in touch with our team to learn more about the project and discuss how it can support your investment goals.